Complementary to the previous article the following framework helps to use time and resources in demand forecasting in a more targeted way. Each point in the diagram represents a product, a customer, a market, etc.. Behind each point there is a time series for which a demand forecast is to be created.
The usual dimensions, to distinguish the data points are Volume and volatility. Volume is the quantity of sales.
High volume means lots of sales and therefore (in most cases) more important products, markets or customers.
Volatility indicates the extent to which the time series data fluctuate respectively "erratic"are. There are usually forces at work here that cannot be read out of the data, e.g. economic effects or strategy changes by major customers. Critical is how the relationship between "Signal vs Noise" is in the data. If there is too much noise, the time series may not be "forecastable" at all.
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